5Byte SolutionHow a new portfolio site helped a copywriter win more of the right clients
80%
Increase in inquiries
We rebuilt a freelance copywriter's portfolio from the ground up. The new site shows the writer's range, explains the process clearly and converts visitors into enquiries.
Client Background: Our client is an experienced freelance copywriter who works with tech and lifestyle brands. Most work came through a small network, and the old website was a single page with a list of past clients.
Challenge: Prospective clients couldn't see writing samples, understand the services or tell what working together would look like. The site needed to sell the writer's skill as well as the copy itself does.
Solution: We redesigned the site around the decisions a prospective client needs to make:
Portfolio structure
Organised samples by industry and format, each with the brief and the result.
Designed reading-friendly layouts that put the writing front and centre.
Clear services and process
Created pages for each service with deliverables, timelines and starting prices.
Mapped out the collaboration process step by step to set expectations early.
Conversion
Added a short project enquiry form that qualifies leads before the first call.
Placed testimonials and results next to calls to action throughout the site.
Results
Inquiries increased 80% in the three months after launch.
Leads arrived better qualified, with clearer briefs and realistic budgets.
The writer raised rates on the back of a more professional presence.
“The new site does the selling for me. Clients arrive already knowing how I work and what they'll get.”
A portfolio built around client decisions helped a talented writer attract more of the right work at better rates.
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