Case Study

How a refreshed portfolio helped Stellar Shots show more of the stories behind its work

40%

Increase in website traffic

70%

Target keywords ranked

Stellar Shots Videography is a boutique studio known for cinematic wedding, event and corporate films. The work spoke for itself on screen, but the website around it didn't, and too few visitors were turning into enquiries.

Client Background: Stellar Shots is a small team of videographers and editors with a strong reputation for emotional, story-driven films. Most new business came from word of mouth, and the website was little more than a gallery of embedded videos with short captions.

Challenge: The studio's creativity wasn't coming through in its written content. Service pages were thin, the portfolio had no context, and the site ranked for almost nothing beyond the brand name. The goal was to give the site a voice that matched the films and to make the portfolio easier to explore.

Solution: We worked closely with the Stellar Shots team to rebuild the site's content from the ground up, focusing on four areas:

Discovery and brand voice

Ran a discovery workshop to map the studio's values, ideal clients and what sets its work apart.
Defined a warm, cinematic tone of voice and documented it so future content stays consistent.

Portfolio storytelling

Wrote a short narrative for each featured film, covering the brief, the moment captured and the outcome for the client.
Grouped the portfolio into weddings, events and corporate work so visitors land on relevant projects faster.

Service pages

Rewrote every service page around client questions: what's included, how long it takes and what it costs to get started.
Targeted local search terms for each service without losing the brand voice.

Social proof

Collected and edited client testimonials and placed them next to the work they describe.
Added short project outcomes to show the studio delivers on time and on brief.

Results

Website traffic grew 40% in the first month after launch.
70% of the target keywords now rank, up from a handful of branded terms.
Time on page rose and bounce rate fell across the portfolio and service pages.
Enquiries increased noticeably, with several clients mentioning the project stories in their first message.

“The new content finally sounds like us. Clients tell us they read the stories behind our films before getting in touch, and we've had our busiest booking season yet.”

Founder, Stellar Shots Videography

By giving its portfolio a voice, Stellar Shots turned a gallery of videos into a website that wins work on its own.